POWERNICK 18 - REACHES BOTH FINALS AT THE BRITISH OPEN!

Our personal congratulations to:

1. Nick Matthew - Nick beat James Wilstrop in an amazing 5 set match to become the 2009 British Open Champion. After an extended time out injured, there can no be no doubt that Nick is back to his best winning the epic final 8-11, 11-8, 7-11, 11-3, 12-10 in 2hours and 3 minutes.

2. Madeline Perry - The Irish number 1 and world number 8 who managed to improve on her Semi-Final place last year, reaching the British Open Final, she beat world No. 1 Nicol David en route to the Final. Well done Maddy!

Also using Ashaway strings at the event were:

Alison Waters - Semi Finalist
Daryl Selby - Quarter Finalist
David Palmer - Quarter Finalist
Ong Beng Hee - 2nd Round
+ Many people in the Masters Event!

STOP PRESS: Both Nick and Madeline use Ashaway Powernick 18. We've had a few enquiries as to the colour of the string used by some of the professionals. The answer is that some players including Nick and Maddy, due to contractual reasons have to use a 'white' string in their rackets, therefore Nick and Maddy both use Powernick 18 in Silver as opposed to the normal red colour in order to meet their contract. It is the same product, just a different colour!

ZyMax - The Science behind Consistent Performance!

Ashaway USA Press Release:

Ashaway Racket Strings has developed a new core construction technique that allows the production of lighter, stronger badminton strings than any yet produced. ZyWeaVe™ technology allows Ashaway to produce ZyMax 62 (0.62mm) a string that is 25% lighter than standard 0.70mm badminton strings.

"Professional players like lighter strings in their racquet heads for more power on smashes and better feel and control on touch shots," said Steve Crandall, Vice President of Marketing for Ashaway. "Play testing of the new ZyMax line has been very positive. Ruilin Huang, won the 2009 US Open Ladies Doubles Championship using ZyMax 67"

Using a combination of high-tech materials and their proprietary ZyWeaVe core, the new Ashaway strings produce less elongation at professional stringing tensions and less creep. This means the strings maintain tension and consistent maximum performance throughout their playing life. In addition, ZyWeaVe technology allows Ashaway to make a string that can be strung at unusually high tensions.

"We've been able to string a ZyMax 0.70mm gauge string at over 40 lbs. using special high tension racquets," said Crandall. "You can tell the string is maintaining tension and repulsion power by the nice crisp "ping" sound it makes when you strike the shuttle."